What exactly am I buying?

Completed survey responses from members of the Dootsa panel who match your audience, plus the cleaned data and whatever reporting you choose. You buy aggregated, anonymised insight. You never get respondent names or contact details.

How much does a study cost?

List prices start at R50 per completed response. For example, 300 completes is R15,000 before add-ons such as a demographic report (R3 500) or a full study report (R12 000). Your quote depends on audience, survey length and timing. See /pricing.

How big is the panel, and who's on it?

About 1 377 members as at 28 Sept 2026, with 1 157 active in the last 30 days. The panel skews young, urban, mobile-first and female. It's strong for youth and urban consumer topics and weak for older, rural or senior B2B audiences.

Is the sample nationally representative?

No. It's an opt-in panel, not a random sample of all South Africans, so we don't quote margins of error. We can set quotas (e.g. by age or gender) within what the panel can supply and we always report who actually answered.

How do you keep the responses real?

Every public study runs bot screening, device and IP duplicate blocking and honeypot questions. Depending on the study, we can add OTP, ID or location checks. Responses that fail are removed before you see the data, and we tell you how many were removed.

Is it POPIA-compliant?

Members opt in to the panel and to each survey, and we only share aggregated, anonymised results with clients. We never sell or share respondent lists. See our trust & security page and privacy policy for the detail.

How long does it take?

You get a quote within 1 working day of sending your brief. Field time depends on your audience and sample size; we'll give you a date in the quote. Speed Tier is available when you need responses faster.

Can I bring my own questionnaire?

Yes. Send it with your brief. We'll check it for length, leading questions and mobile-friendliness, and suggest fixes before fielding. If you don't have one, we can draft it from your goals.

Commissioned consumer surveys on a South African opt-in panel, from R50 per complete.

Tell us who you want to hear from and what you need to know. We script it, field it to our POPIA-aligned panel, check every response for quality and hand you clean data and a clear report. You get a quote within 1 working day.

Real, opted-in South Africans. About 1 377 panel members as at 28 Sept 2026, recruited organically. No bought lists, no paid social ads.
Quality checks on every study. Bot screening, device and IP duplicate blocking, honeypot questions, plus optional OTP, ID or location checks.
You get insight, never people's details. We deliver aggregated, anonymised results. We never sell respondent lists.

Send your brief, get a quote in 1 working day

Our panel skews young, urban and mobile. It isn't a census and isn't nationally representative. We'll tell you up front if your audience is a good fit.

How it works

1. Send your brief. Your audience, sample size, timing and the questions you need answered. Five minutes on the form below.
2. Get a quote within 1 working day. We confirm feasibility for your audience, price and timeline. No obligation.
3. We script and field it. We help you tighten the questionnaire, then field it to matching panel members, who earn Rocks rewards for completing.
4. You get clean results. Low-quality and duplicate responses are removed. You receive the data and the report you chose.

What you get

Every study includes

Questionnaire review and scripting
Fieldwork to matching members of the Dootsa panel
Quality checks: bot screening, device/IP duplicate blocking, honeypot questions
Cleaned response data (CSV/Excel) with demographic fields the panel provides
Topline results with sample sizes on every question
A short methods note: who answered, when, and what was removed

Add-ons when you need more

AI Insights summary: R2 050
Demographic breakdown report: R3 500
Voice-note transcription: R850
Standard study report: R12 000
Published edition (public-facing report): R18 000
Board pack: R32 000

What you never get: names, phone numbers, emails or any respondent list. We share aggregated, anonymised results only.

Pricing snapshot

Standard completes: from R50 per completed response
Speed Tier (faster fieldwork): from R175 per completed response
WhatsApp distribution: R0,30 per service message

Worked example list prices
Item	Qty	Price	Total
Standard completed responses	300	R50	R15,000
Demographic breakdown report	1	R3 500	R3 500
AI Insights summary	1	R2 050	R2 050
Example total			R20,550

Need a formal write-up? Add a Standard study report (R12 000), bringing this example to R32,550.

Your quote depends on your audience, survey length and timing. Hard-to-reach audiences cost more and may need Speed Tier or a longer field period. See full pricing →

Who's on the panel

Panel size: about 1 377 members, of whom 1 157 were active in the last 30 days, 584 in the last 7 days and 177 on a typical day, as at 28 Sept 2026. Excludes demo and test accounts. Updated monthly.

Panel mix (share of members)

Aged 18–24	43.7%
Female	57.4%
Based in Gauteng	34.3%
Province not disclosed	28.6%
Home language not disclosed	45.2%
Unemployed and looking for work	29.2%

The panel was built organically from June 2026. It skews young, urban, mobile-first and female, and many members haven't told us their province or home language yet. It isn't a census.

What this panel is good for

Quick pulses on youth, students and young adults in South Africa
Mobile-first, urban consumers, especially in Gauteng
Concept, message, name and ad tests where you need directional reads fast
Price-sensitivity, rewards, airtime/data and everyday spending topics
Tracking the same questions month to month on a consistent panel
Employee pulses for your own staff (see below)

What it's not good for (yet)

Nationally representative estimates or official statistics
Election polling or forecasting
Older audiences (55+), rural communities or specific small provinces at large sample sizes
Senior B2B decision-makers or niche professional audiences
Very large samples (over a few hundred) in one narrow segment

Not sure? Send the brief anyway. We'll tell you honestly if we can reach your audience.

Full panel facts →

Quality and compliance

POPIA-aligned opt-in · No respondent lists sold · Bot screening & duplicate blocking · Honeypot questions · Optional OTP / ID / location checks · ISO 27001-aligned, certification being pursued

Read our trust & security page →

Employee pulse: honest feedback from your team

For HR teams and SMMEs.Run short, regular surveys with your own staff. Employees answer through Dootsa, earn Rocks for taking part and redeem them for rewards like airtime and vouchers. You get aggregated results. You don't see who said what.

You choose the questions. Start from a short engagement or wellbeing pulse, or bring your own.
Staff get a private link. They answer on their phone in a few minutes.
They earn Rocks. Rocks can be redeemed for rewards such as airtime and vouchers.
You get the summary. Results are reported in groups, never per person, so answers are anonymous to managers.

What "anonymous" means here: Your managers and HR see grouped results only, never individual answers. Where a group is too small to protect anonymity, we combine it with others before reporting. Dootsa holds the underlying data under POPIA and never shares individual responses with your employer. Please avoid putting names or identifying details in free-text answers.

Ask about an employee pulse →

Questions buyers ask

What exactly am I buying?: Completed survey responses from members of the Dootsa panel who match your audience, plus the cleaned data and whatever reporting you choose. You buy aggregated, anonymised insight. You never get respondent names or contact details.
How much does a study cost?: List prices start at R50 per completed response. For example, 300 completes is R15,000 before add-ons such as a demographic report (R3 500) or a full study report (R12 000). Your quote depends on audience, survey length and timing. See /pricing.
How big is the panel, and who's on it?: About 1 377 members as at 28 Sept 2026, with 1 157 active in the last 30 days. The panel skews young, urban, mobile-first and female. It's strong for youth and urban consumer topics and weak for older, rural or senior B2B audiences.
Is the sample nationally representative?: No. It's an opt-in panel, not a random sample of all South Africans, so we don't quote margins of error. We can set quotas (e.g. by age or gender) within what the panel can supply and we always report who actually answered.
How do you keep the responses real?: Every public study runs bot screening, device and IP duplicate blocking and honeypot questions. Depending on the study, we can add OTP, ID or location checks. Responses that fail are removed before you see the data, and we tell you how many were removed.
Is it POPIA-compliant?: Members opt in to the panel and to each survey, and we only share aggregated, anonymised results with clients. We never sell or share respondent lists. See our trust & security page and privacy policy for the detail.
How long does it take?: You get a quote within 1 working day of sending your brief. Field time depends on your audience and sample size; we'll give you a date in the quote. Speed Tier is available when you need responses faster.
Can I bring my own questionnaire?: Yes. Send it with your brief. We'll check it for length, leading questions and mobile-friendliness, and suggest fixes before fielding. If you don't have one, we can draft it from your goals.

Optional — only when slots are available.

Know what your customers think, without guessing

Send your brief today and get a quote within 1 working day.

Send your brief →

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