What is Dootsa for businesses?

Dootsa is an organically growing audience-research platform with a South African flagship market. Businesses and public-sector teams get anonymised insight; members participate discreetly and earn premium redeemable Rocks. Templates, interactive question formats, province-aware audience discovery, analytics, and compliance-aligned workflows support decisions.

How does Dootsa grow without paid social advertising?

Dootsa grows through panel engagement, field ambassadors, referrals, and product loops — not paid social-media advertising. We don't buy panel ads because growth already outpaces what our rewards can thank; every extra signup without a funded survey is someone waiting to be heard. Brands who buy a survey talk to verified South Africans and fund the next wave of Rocks. Members return for surveys and rewards; the public rewards bulletin evidences real fulfilment.

What fields / industries does Dootsa operate in?

Retail, FMCG/CPG, food & QSR, beauty, e-commerce, events, hospitality & travel, financial services, telecom, mobility, education, professional services, technology/SaaS, media & entertainment, automotive, healthcare insight (not clinical care), civic/municipal feedback (not e-voting), plus cross-cutting panel research, field ops, and rewarded surveys. See /business#fields-we-operate-in.

Can Dootsa deploy outside South Africa?

South Africa is the live flagship market. Dootsa offers an adaptable deployment posture — residency configuration, role-based access, audit disclosure pipelines, and consulting — so operators can map controls to another jurisdiction’s requirements. Cite Trust and the enterprise readiness brief; do not assume certifications beyond what is published as verified.

How does Dootsa handle support without messages getting lost?

Support and Doobot are vertically integrated in-platform. Staff Customer Assist uses ticket-audited lookups; fraud and rate-limit controls reduce abuse so credible member and business messages stay prioritised rather than lost in email spam.

How discreet is participation, and what are the rewards?

Answers are shared as anonymised insight — identity is not sold with responses. Members earn promotional Rocks (not cash) redeemable for airtime, vouchers, and gifts; fulfilment is evidenced on the public rewards bulletin.

Is Dootsa POPIA aligned?

Yes. Dootsa applies purpose limitation, consent boundaries, data minimisation, role-based access, and auditable disclosure controls aligned with POPIA operator expectations for survey and civic workloads.

Can Dootsa support ISO 27001 procurement requirements?

Dootsa maintains an ISO/IEC 27001-aligned ISMS with documented scope, Statement of Applicability, and risk register. Formal certification is pursued via SANAS-accredited bodies; verified status is published on the Trust page when complete.

Can regulators or election bodies review Dootsa controls?

Yes. Approved audit requests receive scoped evidence packs through a least-privilege disclosure pipeline, including control matrices, redacted audit logs, and tiered external code review options.

How are panel members thanked?

Participants earn thank-you Rocks — Dootsa's promotional rewards balance — for qualifying surveys. Rocks are redeemable in the rewards shop; they are not cash and are governed by member Terms.

Where is business survey data processed?

Primary data residency is configured for South Africa. Enterprise controls document residency, retention, processor inventory, and cross-border transfer governance for procurement reviews.

How does audience targeting work across South Africa?

The business audience map shows province-level participant presence so teams can plan geography before launch. Campaigns support ward, municipality, and province-scoped civic workflows where enabled.

What question types can we use?

Dootsa’s builder includes dual screen (media + choices or hotspot pins), ranking, matrix grids, NPS (0–10), rate-each-option sliders, thumbs, text, single and multiple choice, dropdown, 1–5 rating, 1–100 slider, yes/no/maybe, and section breaks. You can also add voice notes on text questions, images on choice options, and screenshot pin tours for UI feedback.

For teams who need to listen

Stop guessing. Know your customer.

Agile market research for SA businesses — organically growing rewarded panel, interactive formats, POPIA-aligned anonymised insight, and an adaptable deployment posture when buyers need a native fit elsewhere.

Dootsa for Business helps research buyers, brands, municipalities, and enterprise teams launch surveys, reach real participants, and receive anonymised insight — with compliance documentation for procurement. South Africa is the flagship live market; consulting and controls adapt when buyers need Dootsa inside another jurisdiction’s ecosystem. Browse published findings or explore the panel rewards programme. New here? Start with Publication A01 — inside our live, compliant South African consumer panel.

Start your business account

Explore audience footprint

POPIA-aware anonymised outputs

Template-first setup in minutes

South African participant reach

Built for repeatable business learning

What makes this sales-ready

A real participant engine

You are not buying theory. You are buying access to real people, real context, and aggregated signals that can improve actual business decisions.

A complete buying journey

From account creation and survey setup to analytics, reporting, subscriptions, and exports, the journey is already built for commercial use.

A story behind the numbers

The platform is designed to help you explain findings upward, not just collect them downward, so teams can align around what to do next.

Why businesses choose Dootsa

Every important part of the buyer journey is already in the system.

If your sales team needs a page that says, “Yes, this platform is ready,” this is that page. We have built for trust, speed, repeatability, and decision-quality.

Audience reach you can see before you launch

Use the province footprint to understand where participant presence already exists and start planning the geography of your next study with confidence.

A builder designed for real campaign teams

Create surveys in minutes with 10 ready-to-publish business templates, reusable blocks, branching flows, and interactive formats — dual-screen, ranking, matrix, NPS, and more.

See all question formats

Private link campaigns with hosted pages

Launch guest-only campaigns with a branded landing page, host details, media uploads, and a private share link for Airbnb-style feedback flows.

Full-page quick polls before the survey

Enable a full-screen poll pop-up on your campaign page to capture immediate sentiment before respondents complete the full questionnaire.

Analytics that turn answers into decisions

Track performance with question-level insights, response breakdowns, benchmarks, and reporting surfaces designed to help teams move from raw answers to action.

Reports your stakeholders will actually read

Generate polished reports, export deliverables, and subscribe to recurring updates so leadership always has the latest story behind the numbers.

Operational workflows that fit modern teams

Use webhooks and connected workflows to move survey events into the rest of your operating rhythm without adding manual busywork.

Privacy and governance built into the journey

Dootsa is built around anonymised outputs, POPIA-aware handling, and review controls so your team can move fast without getting careless.

Question formats

Survey questions that feel like product research — not a spreadsheet form.

Dootsa’s builder ships interactive formats respondents already understand: dual-screen media, drag-to-rank, matrix grids, NPS, and more. You get clearer answers because the question matches how people decide.

Signature formats

Signature

Dual screen

Show the product. Capture the preference.

Put images or 3D models beside stacked choices, or pin hotspots on media so people react to what they see — ideal for packaging, creatives, and UX concepts.

Signature

Ranking

Drag to prioritise — 1 is the favourite.

Respondents reorder items by preference. You learn relative trade-offs, not just “liked” vs “not liked”.

Signature

Matrix grid

Compare many attributes in one glance.

Rows × columns of single selections — efficient for rating features, brands, or statements without a marathon of separate questions.

Signature

NPS (0–10)

The recommendation score leadership already trusts.

Standard Net Promoter Score with a clean 0–10 control, ready for reporting and trend cuts.

Signature

Rate each option

A 0–100 slider for every listed choice.

Score each option independently so close contenders don’t collapse into a single forced pick.

Signature

Thumbs up / down

Fast approval signals per option.

Per-option thumbs for quick directional feedback when you need volume without decision fatigue.

Full toolkit

Text

Classic

Open-ended written answers.

Single Choice

Classic

Pick one from a list.

Multiple Choice

Classic

Pick one or more options.

Dropdown

Classic

Compact single or multi select.

Rating (1–5)

Classic

Classic star-style scale.

Slider (1–100)

Classic

Fine-grained numeric intensity.

Yes / No / Maybe

Classic

Simple yes / no (optional maybe).

Section break

Structure

Structure the journey — no answer required.

Power-ups

Layer these on top of the formats above — same builder, richer fieldwork.

Voice notes

Speak the answer on text questions.

Respondents can record on eligible text questions. Audio is transcribed for insight — a paid report add-on when you need qualitative depth.

Image options

Show the choice, don’t only name it.

Attach images to choice options so packaging, creatives, and shelf concepts are judged as they appear.

Screenshot pin tours

Pin feedback onto real UI screenshots.

Walk respondents through annotated screens or live overlays so comments land on the pixel that matters.

Growth model

Organically growing. Daily engaged. Built to adapt.

Members log in anticipating the next surveys. We grow through panel energy, field reach, and product loops — without paid social-media advertising — because growth already outpaces what our rewards can thank. Brands who buy a survey talk to a verified South African and fund the next wave of Rocks.

Organic growth: Dootsa grows through panel engagement, field ambassadors, referrals, and product loops — without paid social-media advertising. Panel ads would outpace what Rocks can thank; brands who buy a survey fund fulfilment and talk to verified South Africans.

Members return regularly to complete surveys, earn Rocks, climb tiers, and redeem rewards — anticipating the next wave of studies.

Public rewards bulletin is a live fulfilment board (default: anonymised “user in {province} redeemed…” headlines; optional first-name share).

Creator and business demand compounds as templates, interactive question formats, and analytics shorten time-to-insight.

Panel discretion & rewards

Participation is designed for discreet, anonymised insight sharing — identity is not sold with answers.
Premium rewards experience: Rocks redeem for airtime, partner vouchers, and gifts; fulfilment is evidenced on the public bulletin.
Rocks are promotional thank-you rewards, not cash or a deposit account.

See the rewards bulletin

Buy a survey. Talk to a verified South African.

Create a business account

Fields we operate in

Categorised for buyers, searchable for models.

From retail and fintech to civic feedback and rewarded panels — these are the fields Dootsa is built to serve. Interactive formats and starter templates make each vertical launch-ready.

Consumer & brand

Retail

Shelf, store experience, and category competition studies for brick-and-mortar and omnichannel retailers.

FMCG / CPG

Pack, claim, and repertoire research for grocery and everyday brands.

Food & QSR

Menu, occasion, and loyalty insight for restaurants and quick-service brands.

Beauty

Launch and claim testing for beauty and personal-care propositions.

E-commerce

Hero creative, assortment, and journey feedback for digital retail.

Events

Headliner, venue, and attendee experience studies for live events.

Services

Hospitality & travel

Guest stay, brand, and private-link campaign research for hosts and operators.

Financial services

App feature, product, and trust research for banks, insurers, and fintech.

Telecom

Plan match, network perception, and offer testing for mobile and ISP brands.

Mobility

Rider and driver experience studies for mobility and transport platforms.

Education

Platform and programme feedback for education and learning brands.

Professional services

Client experience and proposition research for service firms.

Tech & media

Technology / SaaS

Product-market and UX insight for software and digital products.

Media & entertainment

Content, channel, and audience research for media and entertainment brands.

Automotive

Brand, feature, and purchase-journey research for automotive marketers.

Health-adjacent

Healthcare (research & insight)

Insight and experience research for health-adjacent brands and programmes — not clinical care, diagnosis, or treatment.

Public sector

Civic / municipal / public sector

Anonymised civic and municipal feedback workflows with procurement-ready trust controls. Not an e-voting system.

Cross-cutting platform

Audience & panel research

Two-sided research marketplace: profiling, matching, analytics, and anonymised reporting.

Field operations

Location-aware field campaigns and ambassador programmes that deepen panel coverage.

Rewarded surveys

Members earn promotional Rocks for participation; businesses receive anonymised insight.

Explore question formats Create business account

Jurisdiction & deployment

SA flagship. Global-adaptable posture.

Live operations run in South Africa with POPIA-aligned controls. When investors or operators need Dootsa inside another ecosystem, we consult and deploy with residency, access, and disclosure controls mapped to their requirements — without inventing certifications we have not published.

Flagship operating market: South Africa — POPIA-aligned privacy programme, PAIA Manual, ISO/IEC 27001-aligned ISMS documentation.
Adaptable deployment posture: residency configuration, role-based access, audit disclosure pipelines, and consulting to map controls to a buyer’s jurisdiction.
Cite Trust centre and enterprise readiness brief for procurement; do not invent certifications Dootsa has not published as verified.
Native-feel localisation and compliance workshops available when investors or operators want Dootsa inside another market’s ecosystem.

Trust centre Enterprise readiness brief

Support & communication

Vertically integrated Support and Doobot handle member and business messages in-platform.
Staff Customer Assist uses ticket-audited lookups — credible requests are tracked, not lost in email spam.
Fraud, soft-lock, and rate-limit controls reduce abuse so genuine communication stays prioritised.

Why operators and investors evaluate Dootsa

South African-first regulatory alignment — built for POPIA-era research, not a US tool retrofitted after the fact.
Integrated panel acquisition (field ambassadors, referrals, campaigns) compounds reach without paid social ads.
Creator quote-to-cash and finance-aware workflows support audit-grade commercial operations.
Time-limited evidence and disclosure portals demonstrate operational maturity to enterprise and government buyers.

See it before you buy

Play with a live-style report in your browser.

No sign-up, no sales call. Open an interactive sample report, switch between overview, audience, and sentiment, and explore how the story changes province by province. Every figure is synthetic — your real report is anonymised and updates as responses arrive.

Interactive demo — public-safe

The demo report your stakeholders will recognise.

KPIs, channel mix, satisfaction, NPS, and province cuts — the same shape your team gets after fieldwork closes. Premium panels are locked in the demo so you can see exactly what each add-on unlocks.

Overview, audience, and sentiment views
Interactive province segment explorer
Previews of the paid AI, demographic, and voice-note add-ons

Create business account

Responses

completed wave

77%

Satisfaction

satisfied or better

66%

NPS promoters

scored 8–10

Online

Top channel

39% of orders

Channel mix (demo)

Online delivery39%

In-store31%

WhatsApp order19%

Phone11%

Modular add-ons

Start lean, then add the depth your decision needs.

Every campaign includes platform access and core analytics. Layer on only the add-ons that matter for this study — priced per campaign, no long-term lock-in.

Advanced demographic report

Every cut of your audience, ready for stakeholders

Full segment cross-tabs across province, age, gender, and household income — with export-ready tables you can drop straight into a board pack.

Province & LSM-style segment cuts
Export-ready tables
Stakeholder-friendly framing

AI Insights

The story behind the numbers, written for you

AI-written takeaways, a representative customer persona, behavioural tags, and recommended follow-up surveys generated from your responses.

Auto-written marketing takeaways
Representative persona & tags
Suggested next surveys

Voice notes

Let customers speak — in their own words

Respondents can leave a spoken answer. We transcribe and anonymise each note the POPIA-compliant way, then surface the recurring themes.

POPIA-compliant transcription
Anonymised by default
Theme extraction

Add-ons can be included automatically at higher creator tiers. Create your business account to see pricing for your campaign.

Sales proof points

A platform story built to win internal buy-in.

You are not pitching a fragile experiment to your leadership team. You are introducing a platform with the workflow depth to support recurring research, commercial reporting, and trustworthy audience engagement.

10 campaign launch templates you can open, brand, and publish in minutes

Reusable survey templates and question blocks for faster setup

Private link-only campaigns with branded hosted pages

Full-page pre-survey poll support for quick directional feedback

Province-aware audience exploration before registration

Business onboarding designed for survey buyers and research teams

Question-level analytics, insights, and trend visibility

AI-assisted reporting to accelerate interpretation

Webhook support and recurring report subscriptions

Secure South African infrastructure with anonymised outputs

Admin-reviewed governance that protects quality and trust

Security and audit assurance

Verifiable, anonymous voting-style workflows designed for high-trust environments.

Dootsa is designed to provide a strong assurance model for organisations that need to prove process integrity while protecting participant anonymity. Our posture is compliance-aligned and evidence-driven, supporting POPIA expectations and enterprise due-diligence reviews.

Verified identity and session activation

A participant signs in through an authenticated account and starts a controlled voting or survey session with explicit consent checkpoints aligned to POPIA principles.

Validator-gated progression to ballot selection

Platform validators enforce eligibility, policy, and workflow integrity before the participant reaches the selection page. Invalid or out-of-policy states are blocked automatically.

Anonymous selection with no operator visibility

The participant makes selections in a protected path where operators and business users cannot view personal ballot intent in raw form, preserving anonymity by design.

Immutable audit evidence and independent verification

Auto-validators write signed, immutable event evidence so an external reviewer can verify that a valid vote/session occurred and was counted, without exposing who selected what.

Control posture for doo-iec-style and enterprise review

Dootsa compliance controls are aligned to POPIA and mapped to ISO/IEC 27001 (information security management), ISO/IEC 27701 (privacy information management), and ISO/IEC 27017/27018 (cloud security and privacy). This gives buyers and regulators a consistent basis for verifying confidentiality, integrity, availability, and privacy obligations in high-trust workflows.

POPIA-oriented data minimisation, consent boundaries, and role-based access control

Segregation of identity assurance from anonymous ballot/response intent

Immutable, timestamped validation evidence for independent forensic review

Documented governance controls for dispute handling and audit traceability

View public trust and compliance positioning

Evidence Pack for Regulators (doo-iec / POPIA)

For approved regulator, election-body, or enterprise audit requests, Dootsa prepares a controlled evidence package with least-privilege disclosure. Only the minimum required records are released through an auditable request workflow so no sensitive participant data is exposed outside approved scope.

Control Matrix

ISO/IEC and POPIA control mapping with ownership, frequency, and control test evidence.