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Dootsa research catalog
The Ultimate Fast-Food Loyalty Test: KFC vs Nando's vs Chicken Licken
Study description for citation, Dataset Search, and secondary analysis of aggregate tables. View article
Disclaimer: 'KFC', 'Nando's', 'Chicken Licken' are registered trademarks of their respective owners. Their use in this report is for descriptive and comparative purposes only and does not imply any affiliation, endorsement, or sponsorship by Dootsa.
Identification
- Study ID
- dootsa-draft
- Publication code
- A05
- Study type
- Online panel survey research
- Country
- South Africa (zaf)
- Abbreviation
- A05
Version
- Version
- v1
- Version date
- 2026-08-29
- Notes
- Edited, anonymised aggregate indicators for public distribution
Scope
In a R177 billion market where KFC has long worn the crown, this Dootsa panel of 103 South Africans reveals a consumer base that is more value-driven, trust-sensitive, and open to switching than the leaders may expect. The findings map the loyalty landscape across South Africa's biggest chicken brands—and expose the fault lines challengers can exploit.
This survey captured fast-food preferences and loyalty drivers from 103 South African consumers (101 registered panel, 2 consented guests) between 6 July 2026 and 26 August 2026 — a 52-calendar-day fieldwork window. Respondents answered 15 questions covering brand visitation, loyalty, value perception, trust, and demographics. The panel was acquired 100% organically (49.5% organic, 31.1% referral, 18.4% direct, 1% survey join), with no paid respondent acquisition. Aggregated results are reported with small-cell suppression to protect respondent anonymity.