The Pizza Pulse Survey: SA's Slice of the Action — Research Brief

Study ID

dootsa-the-pizza-pulse-survey-sa-s-slice-of-the-action-research-brief-59d7ee

Publication code

A11

Study type

Online panel survey research

Country

South Africa (zaf)

Abbreviation

dootsa-the-pizza-pulse-survey-sa-s-slice-of-the-action-research-brief-59d7ee

Version

v1

Version date

2026-08-24

Notes

Edited, anonymised aggregate indicators for public distribution

Anonymized internal index: 34-question lifestyle survey about The Pizza Pulse Survey: SA's Slice of the Action.

Dootsa analysed 101 responses between unspecified start and unspecified end in aggregate; see markdown body for narrative (model output was not valid JSON).

Kind of data

Survey data (aggregate)

Unit of analysis

Individual survey respondents (reported in aggregate)

Geographic coverage

South Africa — national online panel coverage; provincial breakdowns when sample size permits

Geographic unit

Province (when available)

Universe

Adults on the Dootsa respondent panel who completed eligible published surveys

Provinces represented

Undisclosed (small sample), Gauteng, KwaZulu-Natal, Western Cape

Procedure

age, gender, and province where available

Sample size

101

Response / completion

—

Weighting

Unless otherwise stated, figures are unweighted aggregates of completed verified responses.

Fieldwork duration

—

Fieldwork days

—

Started interviews

—

Completed interviews

—

Completion rate

—

In progress / abandoned

—

Throughput

—

Confirmed response rate note

—

Aggregate demographic percentages of completed respondents; small cells suppressed.

Provinces represented: Undisclosed (small sample), Gauteng, KwaZulu-Natal, Western Cape.

Acquisition channels were not snapshotted for this release.

No rewards summary was available for the stated fieldwork window.

CPA (loyalty credits): Comprehensive Rocks Terms & Conditions are published on the Dootsa website (Terms §6 — Rocks and Rewards). This report discloses earning, redemption, expiry, and fieldwork redemption totals for transparency.

• Rocks are loyalty credits earned for survey completion.
• Exchange rate: 350 Rocks = R50 partner-branded voucher (illustrative catalogue exchange; subject to stock and shop listing).
• Redemption requires a minimum of 7 completed surveys (distinct surveys; see Rewards Shop unlock rules).
• Rocks have no cash value and are non-transferable.
• Each Rocks credit expires 12 months after it is awarded, with email reminders before expiry (Terms §6.1).
• During this fieldwork window: 0 Rocks were redeemed by 0 recipients.
• Full programme terms available at Terms §6 — Rocks and Rewards.

• Are T&Cs clear and accessible? → Yes — Terms §6 linked from this report.
• Is the redemption process clear? → Yes — Rewards Programme Disclosure below.
• Is the expiration policy reasonable and communicated? → Yes — 12-month lot expiry with 60- and 30-day email notices (Terms §6.1).
• Are rewards available as promised? → Redemptions are subject to stock and catalogue; restrictions are disclosed in Terms §6 and the shop.

Investigators

Dootsa Research (Dootsa)

Funders

Dootsa (Pty) Ltd (Self-funded (internal research))

Funding statement

This study was self-funded by Dootsa (Pty) Ltd. No external sponsor commissioned or funded the fieldwork or analysis.

Contacts

Dootsa Research Desk — https://www.dootsa.com/insights

Start

—

End

—

Duration

—

Mode

Computer-assisted web interview (CAWI) via Dootsa

Collectors

Dootsa platform

Responses are collected with informed consent on the Dootsa platform. Public outputs are aggregate and anonymised in line with POPIA. Small cells may be suppressed.

Questionnaires: 1. See appendix / codebook download for question wording and value labels.

Appendix — Survey instrument questions · Download codebook (CSV) · Markdown

Limitations

Online panel convenience sample; not a probability sample of the full South African population. Interpret directional insight, not census totals.

Sampling error

Reported confidence context: 95%.

Ethics / POPIA

Responses are collected with informed consent on the Dootsa platform. Public outputs are aggregate and anonymised in line with POPIA. Small cells may be suppressed.

POPIA: Updated consent forms are in place; data collection methods for this fieldwork are designed to be POPIA-compliant. Public outputs are anonymised aggregates only.

CPA (loyalty credits): Comprehensive Rocks Terms & Conditions are published on the Dootsa website (Terms §6 — Rocks and Rewards). This report discloses earning, redemption, expiry, and fieldwork redemption totals for transparency.

Narrative framing: this report describes shopping preferences, convenience, and local identity cues in comparative terms. It does not judge, stigmatise, or moralise individual consumers or communities.

Methodology: detailed sampling, fieldwork duration, throughput, acquisition, and instrument notes appear above. Limitations and ethics appear under Data appraisal.

Public access to anonymised aggregate tables and the survey instrument codebook under the publication license. Individual-level microdata are not released.

Aggregate tables (CSV) · Research paper (PDF) · LLM brief

Dootsa Research. The Pizza Pulse Survey: SA's Slice of the Action — Research Brief. Version v1. Johannesburg: Dootsa [producer], 2026. https://www.dootsa.com/insights/the-pizza-pulse-survey-sa-s-slice-of-the-action-research-brief-59d7ee