SA's Patty Powerhouse: 400 South Africans on Price, Pride, and the Perfect Burger

Study ID

dootsa-draft

Publication code

A09

Study type

Online panel survey research

Country

South Africa (zaf)

Abbreviation

dootsa-draft

Version

v1

Version date

2026-10-16

Notes

Edited, anonymised aggregate indicators for public distribution

South Africa has the second-best burger in the world — and a panel that still flinches at the price. Across 400 completed responses, taste wins the reason but price wins the moment: 69.5% say taste and quality is why they chose their favourite brand, while the same panel scores price's influence at a mean of 82.7 out of 100. This is a market at a crossroads where affordability and pride collide.

Dootsa surveyed 400 registered South African panel members between 13 August and 9 October 2026 (58 calendar days) using a 28-question CAWI instrument covering burger brand repertoire, favourite brand, price and local-pride sliders, patty preference, topping choice, loyalty and switching, and forward expectations. The instrument took a median of 5 minutes to complete, and all 400 starts converted to completions. All figures are aggregate and rounded; because this is an opt-in panel rather than a probability sample, no margin of error is quoted.